As a copywriter, I know the importance of connecting with my target audience. Whether I'm helping moms break free from debt or showing women how to escape a vindictive ex-husband, it's important to connect personally with my target audience.

As a copywriter who specializes in self help and health and wellness, I know that it's important not only to connect with your target audience on a personal level but also to be very specific with your claims.

For instance, how many ads have you read that promised "better" results than their leading competitors? Better than what?

As a consumer, I want to know "What's in it for me" if I buy your product. As a copywriter, I tend to role play the consumer while I'm in the writing process. I know that, ultimately, you're selling the sizzle not the steak.

What does this ultimately mean? It means that when you're selling a weight loss product, you're not selling the gimmick; you're selling a better life for the customer. Whether than means a sexier body, more attention from the opposite sex, or a healthier lifestyle, you always want to focus on what's in it for the customer.

As obvious as it may seem, I've seen my share of sales pages where the marketer focuses on himself and not the target audience. Blah. Blah. Blah. Write with the customer in mind. No one buys your product because of you. People buy what you can do for them.